About me
Product designer in Los Angeles. I lean on research to find the real problem, and on a sketchbook to find the shape of the answer.
The longer versionI draw to think, then I design to check
I came to product design through drawing. Long before I knew what a user flow was, I was filling margins with little diagrams of how things should work. That habit never left — most of my projects still start as a page of loose sketches before they become anything clickable.
What did change is how I decide what to draw. I spend a lot of time talking to the people a product is for — interviews, surveys, scrappy tests — and I've learned that the most useful thing a designer can bring to a room is a clear picture of what was actually said. I like problems where the answer isn't obvious yet, and teams that are honest about that.
When I'm not working you'll find me at a museum, in a sketchbook, or somewhere in LA with headphones on.
How I work
Listen before drawing
Interviews, surveys, a few hallway tests. I'd rather find out the real problem in week one than design a beautiful answer to the wrong question.
Draw what I heard
The fastest way to align a team is a picture. I sketch the findings, the flows, and the ugly first ideas — so everyone is arguing about the same thing.
Test before polish
Rough prototypes in front of real people, early and often. Polish is the reward for a direction that has already survived contact with users.